Brian Berke keeps turning up little gems and then sending me them to share with you! This is lovely as it seems to solve the question mark over why I ended up with a Made In England stick on a Buried Treasure figure, although Brian stresses his aren't so marked - original post with comments and links.
To put ice cream on a stick was innovative enough, to make the stick out of that new-fangled plastic, and put decorative figures on the end, hidden in the confectionary was visionary! Why did these not pass the test of time, we've been back to wooden sticks only since the mid-1970's? And they phased the two-part (one hidden) joke out, on wooden-sticks, so long ago I can't remember when I last had one?
Who remembers four-figure phone-numbers? Our first was 'Heckfield 234', and you always answered as that so the caller would know they'd got the right number, due to the high number of crossed-lines and the fact that there were hundreds of 234's up and down the country!
Even today; there was a piece on Radio 4 about a week ago about a monosyllabic, semi-racist (it seemed to me), avowed Brexiteer (no permit) muscling in on a Polish chap with a council permit to trade.
While all that was going on, the big-boys; Walls and Lyons Maid, were just buying-up all the little operators - like Pendelton's - and the van-franchise that went with each purchase. That explains the disappearance of Pendleton's, but not of the idea, or the moulds? Someone might still have them, the US blog has tracked down two American ones!
Brian says he bought these in London in 1973 - Bring back Pendleton's Ice Cream on a Stick!, that's what I say!
28 minutes ago