Well it's only about three weeks since the
last post on the subject and we've already had a plethora of new ['news']
stories - mostly in the i - related
to the struggling giant that is Lego!
Some of it has been more honest than most
of the [subliminal] stuff i's carried
this year, being more obvious promotional stuff for the Ninjago movie (critics are divided, but I think it's good-fun for
kids), but they (i) have still
managed to mention Lego on three
other occasions in the last few weeks!
And even the tie-in seems to be more about
selling the iweekend rather than the
movie, given as how they put it up to 80p and the strong-willed stopped buying
it, not even the chance of a free Lego
key-ring got me to weaken - it's a rise too far!
Picture courtesy of Brian Burke - seen at a
show 'State's-side'!
The other interesting aspect of the
'coverage' by the i-newspaper, has
been the reporting of Merlin's quarterly
figures - two separate stories the first talking-up the forecast; "...sales rise despite gloom...", the
second concentrating on Pepper Pig
licenses (after mentioning the Legolands!).
The Evening
Standard redressed the balance with "Magic wearing off for Merlin as terror fears cause 20% plunge".
The real news is - if you live in the 'States or Asia there may be a Pepper Pig Land coming soon, near you?
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