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Saturday, September 29, 2018

A is for Archive - "Dyna-Mo"

Back in the days before glossy consumer-oriented catalogues, you had to buy the modelling press to find the after-market companies, write to them (enclosing a stamped, self-addressed envelope) and hopefully hear back from them, replies which usually arrived about four months after you'd given-up all hope!

"Dyna-Mo"; 75 South Street; Advertisement; Advertising Flyer; Advertisement; Catalogue Image; DMP; Dyna Models; Dyna-Mo; Dyna-Model Products Company; HO Scale Model Railroad Accessories; Model Railway Accessories; New Jersey; Oyster Bay; Railroad Accessories; Railroad Stuff; Railway Models; Railway Scenics; Small Scale World; smallscaleworld.blogspot.com;
In this case, Dyna-Model sent the potential customer a post-card sized flyer, with artwork from their own advertisements in the model railroad press, which as they have credited the magazine, must be artwork wholly or partially 'got-up' by the magazine! Further, the card . . . isn't; it's actually the same glossy sugar-paper as the original magazines and may have been provided by the magazine as a kind of reversed advertising?

The mailed owner has subsequently added the next item issued; R-23 (a sow and piglets), dating the flyer to soon after the magazine ad's had run so probably the autumn of 1947, or 71 years ago!

"Dyna-Mo"; 75 South Street; Advertisement; Advertising Flyer; Advertisement; Catalogue Image; DMP; Dyna Models; Dyna-Mo; Dyna-Model Products Company; HO Scale Model Railroad Accessories; Model Railway Accessories; New Jersey; Oyster Bay; Railroad Accessories; Railroad Stuff; Railway Models; Railway Scenics; Small Scale World; smallscaleworld.blogspot.com;
The owners of DMP have thought to tantalise the applicant with news of new products, by hand, on the back of the flyer . . . but then not actually listed them!

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