C is for Christmas Exhibition - 2 of 5 - Hillary Page's Lego!

So we're on to the original Kiddibricks clones, they sat on their laurels for a long time, but since the 1990's have been pushed to extend their colours, shapes and themes by their various rivals, not least - Mega Blocks.

They have also shown themselves to be both extremely litigious and secretive, and Lego seems to account for about 1-in5 of all the visible polymer items in the ocean!

Licensing; everything's licensing and a lack of imagination in the industry leads to a lack of imagination in the kids, there are kids who only want what's in the box made-up to what's on the box-lid and who will burst into tears if something falls off!

The lion is a more traditional piece; the blue truck is technical Lego.

The new 'Belleville' (?) is clearly an answer to Character Options more realistic figures, while the two louvered slope 'elements' on the front of the little locomotive are a lift from Mega Blocks who had similar bricks first!

The thing which looked like a Land Rover a minute ago is a new shape 'Mini Cooper' illustrating the limitations of Lego for all but the most dedicated adult offal's (or whatever they call themselves...awfulls?), something K'nex might escape now they are brickifying their - previously - tubular system? Mega Blocks were first with dinosaurs as well but in more realistic and muted colours.

Another angle . . .

. . . and back up the other end!