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Tuesday, February 25, 2020

T is for Toy Fair 2020 Reports - Amerang / Smart Fox


I really only shot these as the Toy Fair 2020 show came a couple of weeks after I'd Blogged the various construction systems on display at the local (Fleet not Woking!) library this Christmas just gone, and it was interesting to see more Meccano-likey! There was nothing else of note on Amerang's stand.

2020 Toy Fair; Amerang; Amerang Smart Fox; Construction Set; Construction Toy; Dalek; Dr. Who Collectables; Imperial War Museum; IWM; K9; Kensington Olympia 2020; Kensington Olympia Toy Fair; London Toy Fair 2020; Meccano-Like; Meccano-Similar; Metal Toy; Small Scale World; smallscaleworld.blogspot.com; Smart Fox; Tardis; Toy Fair 2020;
Dr. Who licensed stuff, no one had tied to build the Dalek, so it was a K9-unit and a TARDIS which were on display, it's a good way to get kids into construction engineering, and if the original Meccano had read the writing on the wall and got into Star Wars, after their army-set had come out, they might have had a very different trajectory to the one they subsequently did have?

2020 Toy Fair; Amerang; Amerang Smart Fox; Construction Set; Construction Toy; Dalek; Dr. Who Collectables; Imperial War Museum; IWM; K9; Kensington Olympia 2020; Kensington Olympia Toy Fair; London Toy Fair 2020; Meccano-Like; Meccano-Similar; Metal Toy; Small Scale World; smallscaleworld.blogspot.com; Smart Fox; Tardis; Toy Fair 2020;
I've already seen these in Waterstone's book shops (which are increasingly Waterstone's books, games & gifts shops!), and they represent (olong with the previous) the domination of licensing in the modern toy industry.

There are now trade-magazines and whole 'expo's or shows devoted to licensing rather that the toy makers or sellers, another good example is the Natural History Museum dinosaurs we saw from Toyway the other day, K&M's Wild Republic are also carrying NHM stuff, but different stuff from Toyway, the museum is now a brand, in its own right, with some desirability, and once you've approached them, got the licence and supplied their gift-shops, you're free to market them as widely as you like.

Here it's the Imperial War Museum being used to shift some pretty crude representations of the marques on the box, but, still better than late Meccano - in both meanings of a deliberately pun-line!

2020 Toy Fair; Amerang; Amerang Smart Fox; Construction Set; Construction Toy; Dalek; Dr. Who Collectables; Imperial War Museum; IWM; K9; Kensington Olympia 2020; Kensington Olympia Toy Fair; London Toy Fair 2020; Meccano-Like; Meccano-Similar; Metal Toy; Small Scale World; smallscaleworld.blogspot.com; Smart Fox; Tardis; Toy Fair 2020;
Did I say there was a Dalek in evidence? There was a Dalek in evidence!

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