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Friday, April 4, 2025

W is for Welgar

Also in the Nabisco section of the folders (see previous post) was this from the 1950's, credited to Welgar, the original branding of the Shredded Wheat factory, Shredded Wheat being a US licensed product, which Nabisco bought, Shredded Wheat is now part of the Kraft group, while Nabisco is owned by Mondelēz. Welgar is a portmanteau word for Welwyn Garden [City], where the factory was established.

Part of a set, the rest can be seen here, but sadly only as thumbnails. I might cut these out one day and stand them up with a few Britains Polar Bears or something! Not really to scale, the two figures are around 60/70mm?

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