I think it's fair to say this helicopter is a bit fictional, looking more like a deformed Sikorsky H-19 Chickasaw from the 1950's, rather than the famous Sikorsky SH-3D Sea King '66' of the Apollo programme, but then this set probably predates the Apollo missions by a year - my cursory investigations suggest these sets date from 1968, the set was renamed the Johnny Apollo Moon Launch in 1970?
In the simple style of a dime-store 'readymade' but in a soft, polyethylene plastic, like the T.Cohn/Airfix vehicles in the shops at the same time, rather than the more frangible polystyrene of the true 'dimestores'.
The hook and string are missing, usually a sturdy length of button-thread, I'll have to hope one turns up on a damaged model, going cheap! There was only one helicopter in the set, one of the few pieces not duplicated.
