F is for Follow-up - Wavyline Magic Roundabout

So, re: the red set of Magic Roundabout premiums in the previous post (see below, or click on 'previous post/s'), the colours usually associated with the known UK issue, are as these;

 

To which you can add orange, we looked at them in more detail here;

 

https://smallscaleworld.blogspot.com/2018/09/f-is-for-follow-up-magic-roundabout.html

 

in part as a follow-up to the previous post here;

 

https://smallscaleworld.blogspot.com/2017/01/c-is-for-contribution-week-iii-tatra.html

 

And while some sources still call them 'cereal premiums', we know they were issued with biscuits here in the UK (above colours) and as Olá ice cream premiums in Europe, as a much wider range of colours, they were probably also issued as individual gum packet premiums in Europe, under more than one brand, and now; 

 

Wavyline Magic Roundabout

 

Promotion

No.00997

 

Wavyline premiums. This is at least the second set of these to appear on-line, there is one on there now (same given code, which might be the promotion-code, rather than a carton number), but I would never use live images, I know someone who would, but he has the ethics of an ally-cat, and the morals to match! Scally's, what can you do?

 

Do we start with the image, or start with the history? Wavyline was a small, independent supermarket chain, in the Co-Op model; smaller, local 'supermarket' or convenience stores, down here in my neck of the woods, indeed, I think the current Tesco in Hartley Wintney was a Wavyline once, after it was a butcher's? Then an International? But, I might have made all that up? I was a kid! And, we used the Keymarkets in Farnham, now a Sainsbury's superstore!

 

The image above, shows each pose/sculpt in a separate bag, and while I don't know the nature of the premium/prize issue, I'm guessing it was a bit like Green-Shield Stamps (other stamp collecting schemes were available!), except with instant gratification, i.e., spend a pound, get a figure, spend five - get six figures, something like that? The similar Codec stores in France, were running giveaways in their rural shops, using multi-issuer premiums; ex-Van Brode, ex-Bonux etc . . .

 

EFE Bedford TK as articulated tractor-trailer for Wavyline

HO-OO gauge/scale

(http://www.modelbuszone.co.uk/efe/trucks/bed/22002gy.html)

 

So, if you did live in a village or suburb lucky enough to have a Wavyline, or a smaller market town, where everyone knew everyone else, and/or you knew the staff in the store, you could, upon qualifying for the dividend, ask for them to be red, so long as red ones were still in the bag, or you could ask for the figure/character of your choice? If your aunty/Mum/older sibling worked in the store, they might put aside the ones you were still needing?

 

Which would enable you to build a set of red ones! Or blue ones! So, the set I picked-up in DEBRA the other day were probably Wavyline, not Nabisco (who put one (random colour) in each pack), not that you would know, when you find them loose, they were all coming from the same factory, which still hasn't been identified, either side of the Channel. But the point is, we've lost more than we know, with a lot of this stuff, and it's only lucky feeBay hits, which fill the blanks we didn't even know were there!