Also in the Nabisco section of the folders (see previous post) was this from the 1950's, credited to Welgar, the original branding of the Shredded Wheat factory, Shredded Wheat being a US licensed product, which Nabisco bought, Shredded Wheat is now part of the Kraft group, while Nabisco is owned by Mondelēz. Welgar is a portmanteau word for Welwyn Garden [City], where the factory was established.
About Me
- Hugh Walter
- No Fixed Abode, Home Counties, United Kingdom
- I’m a 60-year-old Aspergic gardening CAD-Monkey. Sardonic, cynical and with the political leanings of a social reformer, I’m also a toy and model figure collector, particularly interested in the history of plastics and plastic toys. Other interests are history, current affairs, modern art, and architecture, gardening and natural history. I love plain chocolate, fireworks and trees, but I don’t hug them, I do hug kittens. I hate ignorance, when it can be avoided, so I hate the 'educational' establishment and pity the millions they’ve failed with teaching-to-test and rote 'learning' and I hate the short-sighted stupidity of the entire ruling/industrial elite, with their planet destroying fascism and added “buy-one-get-one-free”. Likewise, I also have no time for fools and little time for the false crap we're all supposed to pretend we haven't noticed, or the games we're supposed to play. I will 'bite the hand that feeds', to remind it why it feeds.
Friday, April 4, 2025
W is for Welgar
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