M is for Mail Away - Kellogg's Jungle Safari

Another one with a bit of a story behind it, I first became aware of this as a mail-away credited to Canadian Kellogg's, I think - from the images I downloaded at the time - it was an evilBay lot, from the time when the images had long tedious numbers, I knew it was from 1964 and that it looked a bit cool, but probably relatively unattainable!

Then in a mixed lot a while ago I got a paler yellow tiger with a long split down the side and no mechanism, but it gave me hope that it must have been issued here too?

And at Sandown the other day, I picked this up! It's been totally de-labeled so no clues in what I believe is otherwise the original mailing carton, it's missing three 'bullets' and their accompanying section of runner but is otherwise complete.

You get an alligator/crocodile (they don't explain the difference and indeed, conflate the two on the instruction sheet) and hippopotamus rhinoceros - well . . .  it looks more like a hippo'! Alongside which are the three 'big' cats; lion, tiger and leopard.

The hunter (can you imagine what the Daily Wail would have to say if this turned-up in a cereal pack today!) has a standard press-in, click-lock, spring-loaded firing mechanism and I suspect was the only piece pre-assembled upon delivery by the Postie?

Each animal (if you hadn't already worked it out, but the blurb has to come from somewhere!) has a rubber-band powered 'mouse-trap' trigger which when hit by a bullet throws the unfortunate 'trophy' up in the air!

Interestingly, it looks as if the crocogator-allidile was considered for posing facing the other way, with a vestigial trigger-hole on the other side of its face?

And the Canadian set I saw back in 2013 had a different colour-set, but not opposite to mine, so they must have been on one tool, run in both colours, taken off the runners and paired-up before despatch, however, whatever the mix, each animal seems meant to have the opposite colour trigger.

The set comes with instructions that double as a play-mat and are half the size of a duvet cover (dimmer members of the PSTSM should be advised that's an attempt at humour, not an accurate description), which having been folded to the size of a mint-in-pack paper serviette; has instructions to the end-user suggesting they iron it out flat again!

I don't know which cereal brand Kellogg's attached this to, but good-old Cornflakes are the obvious first base? And the Canadian set had a more substantial mailing-box of double-skinned, corrugated-card; rather than the heavy manila of mine. Also it (the Canadian one) seems to have been mailed from/by a Rattle O.K. (or D.K.?) on behalf of Kellogg's Premiums, London, Ontario (now closed).

Scoring is as random as the Lone Star shooting-set we've seen recently!